When it comes to YouTube advertising, you have many options. Depending on your budget and goals, different styles of ad can help you achieve your goals.
But, if you are not sure what style works best for you, there is something you should know before you get started.
When it comes to YouTube advertising, not all styles work well. To begin, let us take a closer look at the major types of YouTube video ads:
In-video and non-in-video ads. You can create video ads that run in real-time on YouTube and/or vice versa, like on television. When it comes to brand awareness, video discovery ads tend to be more effective than others.
Both in video and non-video ads. On TV, your ads must meet certain parameters, such as being within a certain range around the screen, being visible for a certain amount of time, etc.
On the other hand, YouTube ads are allowed to run for as long as you want, as long as they meet their minimum threshold requirements.
If you do not reach the minimum threshold requirements, your ad will be displayed for only ten seconds, rather than for 20 seconds.
So, in essence, you can set your YouTube ads to run for as long as you want, but you have to be aware that your maximum duration has been increased, which means that you will have to spend more money on your campaigns if you want your ads to have maximum effect.
1. Skippable in-stream video ads
Are you looking for ways on how to make money using skippable in-stream video ads ?
It can be really a good source of income for you and your business, especially if you choose to place the skippable in-stream video ads on your website. If you are new to this kind of business venture, you can find a lot of things that will be beneficial in making you gain profits from it.
One of these is by creating a good skippable in-stream video ad that will be effective in capturing the interest of your customers.
Skippable in-stream video ads are usually advertisements made to fit on certain websites with the same target market.
These types of ads are usually very attractive and entertaining that they can easily catch the attention of your customers and visitors to your website.
If you are familiar with the techniques in creating effective ads, then you can surely make a hit on your site and make lots of profit out of it.
YouTube is one of the most popular sites on the web, so if you want to capture the attention of your visitors, all you need to do is create an effective ad and be creative enough in placing it on your site.
The first thing you need to remember is that you have to make a quality video advertisement that will make viewers click on your ads.
To make a good quality ad, you must know how to optimize your ads so they can easily catch the attention of your viewers. You can make use of different kinds of formats such as JPEG, GIF, and others.
Once you already know which format will be more appealing to your viewers, all you have to do is to place these files on your site where your website visitors can easily view them.
As much as possible, make your site user-friendly so your visitors will not have any difficulties in navigating your site. All these will definitely bring success to your business.
2. Non-skippable in-stream video ads
If you’re a publisher who has been thinking about implementing Google’s new video advertising initiative, one thing you may be wondering is whether or not the inclusion of non-skippable in-stream video ads is worthwhile.
To begin with, there are two fundamental differences between this new type of ad model and the in-place video ads that are currently available on YouTube.
First, the revenue generated by the non-skippable ads is not subject to any revenue share caps. Secondly, most of the revenue generated from these videos will not be targeted as specifically as in-place videos.
The first major difference between non-skippable ads and regular video ads is that the revenue generated from these ads will not be affected by the number of times that the ad is displayed.
While the bumper ads that you receive from YouTube are generally useful to your visitors because they provide timely information regarding the products and services you offer, the revenue generated through these ads is typically quite low.
This means that the revenue generated from displaying non-skippable ads on YouTube will not only be maximized when you display the most popular non-skipping ads (the ones that are shown on YouTube most frequently) but also when you choose to display less well-known ads.
So what are the pros and cons of this new type of non-skippable ads?
In short, the pros of using non-skipping, in-place video ads on YouTube are that they generate significantly more revenue than their existing bumper ads and that the revenue generated through these ads is not subject to any revenue share caps.
The cons of using non-skipping, in-place video ads on YouTube include the fact that they aren’t subject to the revenue share cap, that the revenue generated through these ads isn’t targeted, and that the revenue generated through non-skipping, in-place video ads are generally lower than the revenue generated through bumping ads.
3. Discovery ads
When it comes to the latest method of marketing an online business, there is no match to YouTube Discovery.
YouTube Discovery is a form of video advertisement that can be placed on YouTube and other major video hosting sites. If your business has a web presence, then you need to take advantage of the fact that YouTube viewers are constantly searching for information related to your products, services, or company.
As more people become aware of your website through search engine searches, it makes sense to reach out to them through video advertisements.
You can have video ads placed on video streaming websites, such as Vimeo or Yahoo Video, or you can place them right on YouTube itself.
When you have a video ad on YouTube, you get the added benefit of a high-ranking position which means that you will appear above other videos when someone searches for specific terms.
The great thing about video ads on YouTube is that the cost per video is very low, making it a very economical way to market to a wide audience. Plus, you do not have to worry about the hassle of finding a distribution partner, uploading the video, and waiting for the video to be approved before you can have it posted on your site.
YouTube Discovery ads can be placed on all of your site’s pages and can also be included in your email signature file, or you can go the extra mile and include it as part of your website’s contact page.
There is really no limit to where you can place YouTube Discovery ads, provided that you have sufficient bandwidth. Since YouTube is one of the most visited sites on the internet, you can be sure that there are millions of viewers who are checking their subscriptions every day.
The great thing about video ads is that they can be viewed by anyone, anywhere in the world, which ensures that they will generate a lot of traffic, especially when compared to other traditional forms of internet marketing.
Video ads are a terrific way to not only increase traffic but also boost the effectiveness of other forms of internet advertising.
4. Non-video ads
Many companies today have started making use of video ads on YouTube as one of their marketing strategies. In fact, when it comes to increasing the company’s customer base, video ads are one of the best options available.
The only problem is that not many companies know how to make the most out of this marketing tool without running the risk of getting into legal trouble with YouTube.
So, if you want to increase your customer base and get people excited about your brand, then you must understand the rules of non-discovery video advertising on YouTube. Here are some important things that you should know to avoid the risk of getting into trouble with YouTube:
First, you need to know the reason why YouTube is charging money from a potential customer in the first place. The reason why the video ads on YouTube run afoul of this rule is that it is deemed a form of a deceptive advertisement.
Essentially, because you have induced your potential customer to watch an advertisement for your product or service by way of video, you are then in violation of the law.
You will be surprised to learn that there are many people out there who have gotten into trouble for making video ads on YouTube without first understanding this very important rule.
Second, in terms of avoiding non-Discovery video ad claims on YouTube, you should create original videos that feature real people.
The reason why this rule is applicable here is simply that when people see the same old video over again, they get tired of seeing it.
As such, you must take extra efforts to come up with original videos. As a reminder, you mustn’t copy any video posted on YouTube on an ad for another website.