It is a normal human tendency, that if you look at anything, the first thing that we notice is the product as a whole, instead of paying attention to the nitty-gritty of it. Similarly when it comes to folder printing, getting it done in full colour makes the overall impact quite engaging, as the vibrancy really stands out.
This has an added benefit that it will make the person receiving your folder take notice and be curious about what lies inside. Thus, a printout presentation folder UK which has been done in full colour would have a much greater impact than one that hasn’t been.
So let us take a look at the reasons why printing your folders in full colour, is the best way forward and the kind of benefits that can be brought in with it that could give your business an extra advantage via a4 folder printing:
Endless Design Possibilities:
Let’s delve into the first and foremost quality and possibility that arises with full-colour printing. Of course, we all know that visually designing your presentation folders to be attractive, is a primary concern. With the amount of time in energy that goes into deciding what your cover should be, printing it in full colour adds that little oomph factor that makes your design or your photographs or logos really pop out.
Thus, you get the opportunity to really explore your options and also the creative freedom of being able to create an a4 folder that is heavy on the visuals and also incorporates a lot of design effects in terms of typography, etc. that can really catch your eye and attract the clients into looking forward to what the folder holds.
Enhanced Product Visibility:
When they say show don’t tell, they were definitely talking about product marketing. Using a custom a4 folder in full colour, for giving your product full coverage and showing it off, is probably one of the best marketing tactics that are. By letting your potential clients and existing ones know about your exciting line of products, you can really create anticipation and excitement regarding them.
On the other hand, if you are a business that deals more with services and products, then probably you could look into showing pictures of really happy clients, and stuff that is quite welcoming, which would also go a long way inculcating that image of a great business for your customers to engage with.
Garnering General Appeal:
Everyone knows that colours are always appealing, you can take the example of how the transition from black and white or monotone to colour is something that is looked upon as very exciting. Think of the movie Wizard of Oz where once Dorothy had left her home in Kansas which was relatively sepia coloured into the full-blown colourful world that Oz was.
The transition was spectacular and something that really stood out. In a similar manner when you choose to print your a4 presentation folders in full colour you are able to really attract your audience by showing off the full potential of your products and services.
It is 100 percent true that by being able to showcase your product in a dynamic range of colours, coupled with a great design you will definitely be able to engage your audience much better than going for a boring monotone colour palette.
Branding by Colour:
When you talk about branding, the colour becomes a very important tool for you. Take the example of choosing some soda for yourself, even if you are choosing similar sodas, for example, a Pepsi or a Coke, you are able to differentiate between the two on the basis of the colour of the labels. That is the amount of impact colour branding makes in setting your product apart.
Hence, once you decide to print your custom a4 folder in full colours, as is allowed by the printing, you will be able to handpick a colour scheme that you want to go for and that your brand will be identified with. By incorporating this really important design element into your presentation folders, you will be able to set yourself apart, in a fashion that anyone who is holding your folder, would just take one glance and be able to a certain which brand is it associated with.
Great Alternative for Colour Stock:
While people may argue that colour stocks are readily available, you will generally get an option of a much-varied colour palette, if you go for full-colour printing. If you want to go for a certain colour such as bright pink, but cannot find something that is closer to the vision you have. You can always choose a white colour store and then get it printed in full colour.
Another disadvantage is that people don’t talk much about is how will you use coloured stock, the colour of ink that is being used, will be changing, this is because generally, the ink that is used is translucent in nature – hence the shade ends up bleeding through – making the text a little difficult to read. When you end up printing on a background of those full colours, you will be able to get the most optimum colour that you want.
When you are looking to make a bold statement, printing your presentation folders in full colour is one of the best ways to do that. Giving you absolute vibrancy and bringing your design to full effect, you will be able to achieve the exact result you want with your branding.
The best bit is that you can choose how toned or mellowed down you want your branding to be, or how dynamic your designs should be. The absolute control lies in your hands, so you can make whatever creative decisions you want to make for your brand.
So go ahead and choose to print your a4 presentation folders full colour so that you can reap the benefits of it completely and are able to stand apart from your competition.